At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – the mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]
2014 Viral Video Lessons (I)
So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. Dove’s “Patches” video, released in April 2014, garnered 33 million views within a week of its release. The […]
Tackling the issue of teen pregnancies in Africa
By Mark Chataway Recently, Paul Dillon and I had the opportunity to work with our South African colleagues on a project that tackled a serious issue—that of teen pregnancies in Africa. Read a wonderful article from The Independent highlighting the graveness of this problem here: When Teen Pregnancy is a Death Sentence. We were approached by […]
Ask Baird’s: How to connect with just about anybody
Tips, tricks, advice, and answers for the 21st century global workspace. Q: Dear Baird’s CMC, What is the difference between conducting qualitative and quantitative market research? I have just started out at a market research firm, and we often work on projects that require us to get the “pulse” of a demographic. How do I connect […]