Crisis communications is hugely important for any organisation. “It is imperative for all organisations to have in place a very robust crisis communications management programme,” says Paul Dillon, senior associate at Baird’s CMC and crisis communications veteran. “While all areas require crisis communications strategies, certain industries are more vulnerable, including healthcare, food, mining, heavy industry, […]
2014 Viral Video Lessons (III)
So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. In our previous post in this series, we examine Dove’s recent “Patches” video and Call of Duty’s latest […]
Ask CMC: Making the Most of Remote Meetings
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I am part of a virtual team and find that our frequent meetings are a bit of an ordeal. Some people are shy and awkward; others ramble on and on. We also seem to vacillate between long pauses and everyone trying to […]
Ask CMC: Company Twitter Account Management
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I’m a communications manager, and am soon going to take over the additional responsibility of managing my company’s Twitter account. Since I’ll be doing this for the first time, would you have any tips for effectiveness? – Twitter Trepidation Dear Twitter […]
Social Media Strategy: Failures and Learnings (Part 2)
In our previous blog post, we examined two big social media disasters, their impact on the companies in question, and the learnings that resulted. The Chapstick and McDonald’s campaigns were failures mainly because of certain strategic mistakes that these companies made. But what happens when other forces create a social media disaster for a company? […]