How are the media reporting COVID-19? What has happened to stories on other health problems such as HIV, malaria and infant deaths? Find out in the second in our series of podcasts about the pandemic For Pandemicast 2, senior journalists from India and West Africa join Mark Chataway in Western Europe and Professor Ken Rabin, […]
M-Pesa in Kenya: Lessons Learned
At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – a mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]
M-Pesa in Kenya: Boosting Business
At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – the mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]
2014 Viral Video Lessons (II)
So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. In our previous post in this series, we examined Dove’s recent “Patches” video. Now let us take a […]
Ask CMC: Company Twitter Account Management
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I’m a communications manager, and am soon going to take over the additional responsibility of managing my company’s Twitter account. Since I’ll be doing this for the first time, would you have any tips for effectiveness? – Twitter Trepidation Dear Twitter […]