In what many termed a “social media oil spill”, the Shell brand faced a real challenge in 2012. It all began when an Arctic Ready website suddenly emerged online, a site that closely resembles the Shell official website’s Arctic section. The fake website provided photographs of the Artic, and invited people to make their own […]
Ask CMC: Public Relations
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I am considering whether my corporate brand needs public relations. I am wondering if you have any advice on which PR aspects to focus on, and if there are any tips we should keep in mind. – Puzzled about PR Dear […]
“Twitter Troll” Brouhaha at the Olympics
The striking thing about Twitter is how it is sometimes a facilitator for not only breaking news but, in many of the cases, for creating it. Well, now we can add yet another Twitter-based debacle to the list for 2012, though this one has the additional nuance of treading into the tricky terrain of free […]
Pharma’s intimacy problem with social media
Every year, Mark Chataway (of Baird’s CMC and Hyderus) writes a piece for Pharmaceutical Executive. This year’s piece is on how badly the pharmaceutical industry does with social media (and is co-written with James Ward). It’s already proving highly controversial. “Pharma wants to play the role of a second-grade consumer marketer, not that of a thoughtful citizen,” says […]
Baird’s CMC – Where idea meets action
By Chris Nial I’m lucky to work a group of talented people I truly respect and admire. Even though our office is based in a small Welsh village, on any given day we work on projects that put us in touch with our vast network of associates and colleagues based in five continents and over […]