Warsaw, Poland
andrzej.kropiwnicki@alfacommunications.pl
Linkedin:
andrzej-kropiwnicki Andrzej Kropiwnicki is an expert in the field of healthcare communication and a co-founder of Alfa Communications, a boutique PR agency in Warsaw, Poland.
His current work includes facilitating Polish HIV awareness campaigns in collaboration with NGOs and assisting key Polish infectious disease doctors to conduct educational programs aimed at eradicating Hepatitis C virus.
Andrzej has worked with a number of healthcare clients including Gilead Sciences, Polish National Centre for AIDS, the Polish Working Group of Pharmaceutical Research and Manufacturers of America, MSD, Novartis, Mylan, Zenith Optimedia, ING, Brinks and others. He managed Pro-Health65+ an international, EU financed research project coordinated by the Collegium Medicum of the Jagiellonian University. He also is a board member of the Working Group for Innovation in Health Care – an association dedicated to promoting access to innovative treatment to patients in Poland.
As media coach he has led numerous training sessions to help managers better communicate key messages to diverse audiences, with clients including CEOs and managing directors of numerous Polish and international companies.
As a journalist, 1996-2005, he wrote for the International Herald Tribune, Haaretz, Rzeczpospolita, Wprost and Playboy. He also is a co-author of a series of books describing the culture, traditions and environments of dozens of countries in and outside of Europe.
Current roles:
- Partner at Alfa Communications
- Board Member of the Polish Working Group for Innovation in Health Care
Areas of expertise:
Communications; public relations; health; media and public appearance training
Major projects:
- A nationwide CSR project Pozytywnie Otwarci conducted, since 2011 and focused on helping Polish NGOs conduct projects promoting HIV prevention and fighting HIV-related stigma.
- Recepta na HCV – a holistic, multi activity project to educate Polish GPs about Hep C and stem the rising of the number of patients diagnosed.