Strategic Communications and Healthcare Adviser
Italy
As Managing Partner of Heritage, Italy’s PROI Worldwide partner agency, Elisabetta leads business development and oversees strategic communications programmes for clients operating across a range of industries. She works closely with senior executives and leadership teams to develop integrated communications strategies that strengthen reputation, support organisational objectives and foster meaningful stakeholder engagement.
A recognised leader within the international communications community, Elisabetta served as EMEA Co-Chair for the Healthcare Practice of PROI Worldwide from 2020 to 2023, bringing together agencies and experts from across Europe and the Middle East to advance collaboration and knowledge-sharing within the sector.
With more than two decades of experience in communications consultancy, Elisabetta has advised organisations on corporate communications, healthcare engagement, internal communications and reputation management. Prior to joining Heritage, she held senior leadership positions at MSL (Publicis Groupe), including General Manager of MSL Italy, where she led multidisciplinary teams and coordinated healthcare initiatives across European markets.
Combining strategic insight with a strong understanding of policy, healthcare and corporate affairs, Elisabetta is a trusted adviser to organisations seeking to navigate change, build influence and strengthen stakeholder relationships in increasingly complex environments.
Expertise
- Corporate Communications and Reputation Management
- Healthcare and Life Sciences Communications
- Strategic Stakeholder Engagement
- Leadership and Executive Communications
- Internal Communications and Change Management
- International Communications Programmes
- Business Development and Growth Strategy
- Cross-Border Agency Coordination
Leadership Roles
- Managing Partner, Heritage (Italy)
- Former EMEA Co-Chair, Healthcare Practice, PROI Worldwide
- Former General Manager, MSL Italy