Bütschi Consulting, Burgstrasse 109, 5044 Schlossrued, Switzerland
Email: gerhard.buetschi@bairdscmc.com
Gerhard Bütschi studied business and private law at the University of Bern, Switzerland where he earned a Licentiate in Business Administration (equivalent of Masters Degree), followed by a Doctoral Degree (Ph.D.). Upon completion of his studies, he worked for a Swiss bank (Solothurner Kantonalbank) as a product manager for all domestic credit and loan services. He was promoted to Vice President and served as the deputy of the bank’s credit and loan division.
Gerhard Bütschi developed a strong interest in strategic communication management while writing up his doctoral thesis. This interest coupled with further academic work (research and publications) led to domestic and international teaching assignments (University of Lugano, Switzerland; European University, Switzerland; University of Memphis, United States; and University of Pretoria, South Africa). Gerhard Bütschi currently coordinates and oversees the operations of La Salle University, USA in Basel, Switzerland — inter alia developing communication management curriculae, professional development and capacity building workshops, and on-line training courses.
Gerhard Bütschi was a member of the Executive Committee of the Swiss Public Relations Institute (SPRI) from 1997 until 1999. Subsequently he became a member of the executive board of the European Public Relations Education and Research Association (EUPRERA), serving as its president from 2001 until 2002.
Gerhard Bütschi has been involved in numerous consultancy projects. His ambition has always been to convert theoretical concepts and cutting-edge research into practical solutions for his clients. The focus of his consultancy work lies on organisational development; corporate/strategic communication management; design and implementation of technology (software) based management information systems; risk and issues management; crisis communication; reputation management; and corporate governance.
A multi-year consultancy project brought Gerhard Bütschi to Tanzania where he trained all communication management officers of the Government of Tanzania (President’s Office and 26 Ministries).
Gerhard Bütschi joined the Baird’s CMC network in 2012.
Roles:
- Owner and Principal of Bütschi Consulting, Schlossrued, Switzerland
- Program Coordinator La Salle University, Basel, Switzerland
- Associate Baird’s CMC
Clients:
Swisscom, Government of the State of Bern, Switzerland, Union Bank of Switzerland, Crossair, Swiss International Airways, Swiss Bankers’ Association, Government of Tanzania, Bank of Tanzania, African Barrick Gold