Baird's CMC | A Unique Global Communications Management Consultancy

Global Health Discourse 2023

Tel: +44 (0) 1495 828300
Email: team@bairdscmc.com
  • E-mail
  • LinkedIn
  • Twitter
Menu
  • Home
    • Sexual and Reproductive Health
    • Stakeholder Mapping & Strategy
    • New Services
    • Qualitative & Policy
    • Communications and Management Consultancy
    • Close
  • About us
    • Privacy Policy
    • Our specialist areas
    • Case studies
      • EDCTP sub-Saharan Africa policy research
      • Emerging Democracies and Green Issues
      • Gauging Attitudes Toward an HIV Vaccine
      • Increasing Immunization Coverage in Central India
      • Close
    • Close
  • Network
    • Network map
    • Associates
      • Michael Acott
      • Ashoek Adhikari
      • Francois Baird
      • Gerhard Butschi
      • Steve Bowers
      • Mark Chataway
      • Lenore Cooney
      • Paul Dillon
      • Marta Dourado
      • Martina Dörmann
      • Dirk Van Eeden
      • Alexandra Fullem
      • Frederick Fussi
      • Ingrid Gavshon MBA
      • Denise Gee
      • Denise Gray-Felder
      • Bert Griesel
      • Aman Gupta
      • Darren Jones
      • Danie Kok
      • Andrzej Kropiwnicki
      • Angelle Kwemo
      • Nikolay Kudryashov
      • Mari Lee
      • Simba Makoni
      • Steve Mallach
      • Terry Mandel
      • Matshidiso Masire
      • Valeria McFarren
      • Hugh McKinney
      • Chris Opperman
      • Ken Rabin
      • Mark Rittenberg
      • Simon Russell
      • Jacob Sesinyi
      • Melinda Shaw
      • Cormac Smith
      • James Snodgrass
      • Hema Viswanathan
      • Mina Volovitch
      • Gillian Waddell
      • Joseph Makwata Wambia
      • Chris Ward
      • Gysbert J Wessels
      • Marion Zibelli
      • Close
    • Senior consultants
      • Simon Hardie
      • Close
    • Close
  • Services
    • New Services
      • Media Training
      • Presentation Skills
      • Staff Engagement
      • Reputation Management
      • Close
    • Services
      • Communications counsel
      • New media strategy
      • Advocacy and coalition building
      • Crisis management
      • Market research
      • Strategic planning
      • Staff training and development
      • Risk management and mitigation
      • Close
    • Close
  • Sectors
    • Vaccine Hesitancy
    • Pharma in top 15 markets
    • Pharma in emerging markets
    • Pharma in underdeveloped markets
    • Pharma headquarters planning teams on market assessment
    • Global Development: Health Issues
    • Global Development: Environmental Issues
    • Health equity and access to care
    • Reproductive health and population
    • Vaccines
    • International Donors
    • Government Relations
    • Political Consulting
    • Telecom Sector
    • Financial Services
    • Close
  • News
  • ShopTalk
  • Get in Touch

Marta Dourado

São Paulo, Brazil
Fundamento: www.fundamento.com.br
Email: marta.dourado@bairdscmc.com
Linkedin: marta-dourado

Marta Dourado has over 25 years of experience in national and international communications projects, including strategic planning, public relations, and crisis management. At Baird’s CMC, Marta handles most of the research work for the firm in South America, aggregating local intelligence, helping to interpret how global products will be perceived, and assessing the potential impact. She takes on projects across sectors: consumer, business-to-business, culture and entertainment, and health.

Marta is also the creator of Fundamento in Brazil, an agency specialising in communications that works with a varied group of clients within the broader framework of public relations. Fundamento, founded in 1990, has grown to become one of the most important firms in this market.

Over the span of her career, Marta has worked for the Cabinet of the Sao Paulo State Governor, at the Anhembi-Morumbi University, as the communications manager for the Sperry-Vickers (currently Unisys) group, and as an announcer and journalist for BBC radio and the Central Office of Information in London.

She is currently the director of finance at ABRACOM (Brazilian Association of Communication Agencies) and a founding partner of ASEC (Association for Children’s Emotional Health)

Roles:

  • Associate at Baird’s CMC
  • Founder and CEO of Fundamento

Areas of expertise: Communications; research and analysis; crisis management; public relations

Services offered:

  • Top-level networking with opinion leaders in Latin America;
  • Exclusive methodologies for strategic analysis and intelligence support for corporate communications planning
  • Communication projects in Latin American countries, including communication risk and crisis management and communications training

Project examples:

  • Coordination of in-depth study on new treatments for HIV with opinion leaders in Brazil, Chile, Peru, Dominican Republic, and Argentina
  • Opinion audit with stakeholders in Brazil on how different diets are perceived to help client determine whether and how a new product should be launched in Brazil
  • Consultancy and crisis management on how a global food company would avoid reputation damages in a situation of major product quality breach
  • In-depth study on how the Brazilian subsidiaries of international corporations are interacting in digital environments
  • Client examples: Boehringer Ingelheim, Eli Lilly, Galderma, InterContinental Hotels Group, MasterCard, Masterfoods, Nokia, Procter & Gamble, Turner Broadcasting System, and Unilever

Related

Contact Us

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    Please enter the letters below and press Send

    captcha

    Latest Blog Posts

    Welcome

    An astonishing decline in child immunisation numbers in Africa amid the rage of COVID-19, yet another victim of the pandemic

    Global Elite are Bored with Health, Just When It’s Getting Really Exciting

    Copyright © 2023 All rights reserved. Sitemap