Senior Communications, Public Affairs and Crisis Management Adviser
Italy
Roberto Adriani is a senior communications and public affairs adviser with more than 20 years of experience helping organisations navigate complex reputational, regulatory and stakeholder challenges across Europe and international markets.
Specialising in healthcare, life sciences and other highly regulated sectors, Roberto advises organisations on crisis preparedness and response, corporate reputation, public affairs, executive communications and stakeholder engagement. He is particularly experienced in supporting leadership teams through politically sensitive, high-profile and media-intensive situations where clear strategic counsel and effective stakeholder management are critical.
As Senior Partner at Heritage House, Italy's PROI Worldwide partner agency, Roberto leads multinational communications programmes and provides strategic advice to clients operating across multiple markets. He works closely with senior executives, policymakers, industry leaders and communications teams to develop integrated strategies that strengthen reputation, manage risk and support organisational objectives.
Prior to joining Heritage House, Roberto spent more than a decade at MSL (Publicis Groupe), where he led crisis communication, public affairs and institutional relations programmes for global pharmaceutical and chemical companies.
Roberto combines deep expertise in communications, policy and reputation management with a strong understanding of international regulatory environments, making him a trusted adviser to organisations operating in complex and fast-changing landscapes.
Expertise
- Crisis and Issues Management
- Corporate Reputation and Strategic Communications
- Public Affairs and Government Relations
- Healthcare and Life Sciences Communications
- Stakeholder Engagement
- Executive Positioning and Leadership Counsel
- Regulatory and Policy Communications
- International Communications Programmes
Professional Affiliations
- Member, PRCA UK
- Registered Journalist
- PR Week Awards Jury Member
- Romanian PR Awards Jury Member
- PRCA UK Mentor