Sabrina is a positive and determined driving force, providing a creative edge and meaningful outcomes in healthcare communications. She has been featured in the PR Week Power Book of industry leaders and prides herself on being a versatile healthcare communicator with experience spanning global and local campaigns across ethical, consumer and device account. She covers all areas of healthcare PR/communications, including disease awareness, advocacy, product comms, corporate comms, thought leadership, internal comms and issues management.
After working for two decades across some of the leading, global healthcare communications agencies, Sabrina has created her agency POP Health Communications, www.pophealthcomms.com, which is founded on the ‘Power Of Partnerships’ and prioritises client working styles as much as business objectives to deliver work that truly pops.
In all that Sabrina delivers, she strives to do things differently, be it in new ideas or new approaches, and she relishes the challenge of bringing creative thinking to health-focused campaigns within the confines of the industry regulations.
- Associate at Baird’s CMC
- Founding Director, POP Health Communications Ltd
Strategic planning and implementation across the following therapeutic areas:
- Cardiovascular Disease
- Rare diseases
Alnylam, Astellas, Biogen, BMS, Boehringer Ingelheim, Boston Scientific, Eisai, Gilead, Global Blood Therapeutics, GSK, Intuitive, Ipsen, Novartis, Novo Nordisk, Pfizer, Purina, Roche