Baird's CMC | A Unique Global Communications Management Consultancy

Global Health Discourse 2023

Tel: +44 (0) 1495 828300
Email: team@bairdscmc.com
  • E-mail
  • LinkedIn
  • Twitter
Menu
  • Home
    • Sexual and Reproductive Health
    • Stakeholder Mapping & Strategy
    • New Services
    • Qualitative & Policy
    • Communications and Management Consultancy
    • Close
  • About us
    • Privacy Policy
    • Our specialist areas
    • Case studies
      • EDCTP sub-Saharan Africa policy research
      • Emerging Democracies and Green Issues
      • Gauging Attitudes Toward an HIV Vaccine
      • Increasing Immunization Coverage in Central India
      • Close
    • Close
  • Network
    • Network map
    • Associates
      • Michael Acott
      • Ashoek Adhikari
      • Francois Baird
      • Gil Bashe
      • Alain Bernal
      • Gerhard Butschi
      • Steve Bowers
      • Mark Chataway
      • Lenore Cooney
      • Paul Dillon
      • Marta Dourado
      • Martina Dörmann
      • Dirk Van Eeden
      • Alexandra Fullem
      • Frederick Fussi
      • Ingrid Gavshon MBA
      • Denise Gee
      • Sabrina Gomersall
      • Denise Gray-Felder
      • Bert Griesel
      • Aman Gupta
      • Themba Hlengani
      • Darren Jones
      • Danie Kok
      • Andrzej Kropiwnicki
      • Angelle Kwemo
      • Nikolay Kudryashov
      • Mari Lee
      • Simba Makoni
      • Steve Mallach
      • Terry Mandel
      • Matshidiso Masire
      • Valeria McFarren
      • Hugh McKinney
      • Chris Opperman
      • Jenny Ousbey
      • Jens Pedersen
      • Ken Rabin
      • Mark Rittenberg
      • Simon Russell
      • Jacob Sesinyi
      • Roudie Shafie
      • Melinda Shaw
      • Cormac Smith
      • James Snodgrass
      • Hema Viswanathan
      • Mina Volovitch
      • Gillian Waddell
      • Joseph Makwata Wambia
      • Chris Ward
      • Gysbert J Wessels
      • Marion Zibelli
      • Close
    • Senior consultants
      • Simon Hardie
      • Close
    • Close
  • Services
    • New Services
      • Media Training
      • Presentation Skills
      • Staff Engagement
      • Reputation Management
      • Close
    • Services
      • Communications counsel
      • New media strategy
      • Advocacy and coalition building
      • Crisis management
      • Market research
      • Strategic planning
      • Staff training and development
      • Risk management and mitigation
      • Close
    • Close
  • Sectors
    • Vaccine Hesitancy
    • Pharma in top 15 markets
    • Pharma in emerging markets
    • Pharma in underdeveloped markets
    • Pharma headquarters planning teams on market assessment
    • Global Development: Health Issues
    • Global Development: Environmental Issues
    • Health equity and access to care
    • Reproductive health and population
    • Vaccines
    • International Donors
    • Government Relations
    • Political Consulting
    • Telecom Sector
    • Financial Services
    • Close
  • News
  • ShopTalk
  • Get in Touch

The Untapped Potential of the African ICT & Telecom Sector

The African ICT and telecom sector is a largely unexplored terrain with a huge potential to foster economic and social growth and development[1]. For instance, did you know: 

–       Between 2003 and 2008, Africa become the fastest growing mobile market in the world with mobile penetration in the region ranging from 30% to 100%. Mobile telephony is immensely attractive in sub-Saharan Africa because of the poor state of telecom and transport infrastructure. The development of low-cost handsets has been key to the rapid growth of mobile usage in Africa, and these models are set to remain the most popular in the region.

–       By the end of 2008, Africa had 246 million mobile subscriptions and mobile penetration has risen from just five per cent in 2003 to well over 30 per cent today. The high ratio of mobile cellular subscriptions to fixed telephone lines and the high mobile cellular growth rate suggest that Africa has taken the lead in the shift from fixed to mobile telephony, a trend that can be observed worldwide.

–       Pre-paid subscriptions account for nearly 95 percent of total mobile subscriptions in the region.

–       Most of the mobile operators are home grown. In 2005, the continent’s seven largest investors controlled 53% of the African mobile market

–       Yet despite this growth rate, penetration is far below the rest of the world. According to the Wide World Worx report (2008), “Less than 5% of Africans use the Internet, and fixed and mobile broadband penetration levels are negligible.” The global average is 23% internet penetration. This is due mainly to cost, but also to coverage over a very large continent that lacks population density outside of major cities.

–       To put it in real numbers. By the end of 2008 there were only 635,000 fixed-line broadband subscribers in all of Africa, representing 0.1% of the population, whereas the world average is 6%. Mobile broadband sees 7 million subscribers with a penetration representing 0.9% of the population, again 6% being the global average.

–       In Africa, Nigeria, South Africa and Egypt are the fastest growing markets. Indeed, African Internet usage has trebled to over 12 million since 2000, but South Africa remains the continent’s dominant Internet centre, with a quarter of Africa’s users.

–       African states with less than 600,000 subscribers and includes Burundi, Cape Verde, Central African Republic, Comoros (Union of the), Djibouti, Equitorial Guinea, Eritrea, Gambia (The), Lesotho, Liberia, Mayotte, Sao Tome and Principe, Seychelles, Somalia, Swaziland and Rwanda.

Read our article about the future of mobile telephony in Africa and the BRIC countries here: The Wild Wild West of Mobile Telephony in Emerging Markets. Or, take a look at our landmark study “A Conversation Behind Closed Doors”, which explores, among other things, American investment attitudes toward African ICT and telecom.

Sources: International Telecommunications Union/World Bank/ICT Indicators Database/Trade Sources


[1] The World Bank estimated in 2009 that for every 10 percentage points increase in mobile telephony subscription levels, economic growth increased by 0.8 percentage points in developing countries and by 0.6 percentage points in developed economies

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • More
  • Click to share on LinkedIn (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related

Filed Under: News, ShopTalk Tagged With: Africa, Baird's CMC, communications consultancy, emerging markets, hyderus, telecom

Contact Us

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    Please enter the letters below and press Send

    captcha

    Latest Blog Posts

    An astonishing decline in child immunisation numbers in Africa amid the rage of COVID-19, yet another victim of the pandemic

    Global Elite are Bored with Health, Just When It’s Getting Really Exciting

    Using Fewer Antibiotics Isn’t Always the Best Way to Curb Resistance

    Copyright © 2023 All rights reserved. Sitemap